TIP 1: Buy a holiday home that has the wow factor
Holiday rentals are a competitive marketplace. There needs to be something that will make your property stand out from the rest. You will stand a greater chance of success if you choose a property that you can see will definitely have wow factor from the outset. That could be through the situation, the views, the amount of space or the character of the property.. There is only so much you can add to a property through decor and furniture, so invest in the right house from Day One rather than buy something average thinking you will be able to inject the wow factor. This will be much harder to achieve and you may never manage it.
TIP 2: Don’t skimp on kitting out your property
Today’s visitors can be really demanding and standards are generally high. So do not be tempted to cut corners on quality fittings and furniture. Invest in quality and they should last, so opting for the cheap alternatives can turn out to be a false economy. .What’s more, you should aim to add thoughtful extras and little touches that can make the property feel welcoming and improve the visitors’ enjoyment. Inexpensive but well chosen extras like books, DVDs, umbrellas, bicycles and games can make all the difference to customer satisfaction and your level of repeat bookings.
TIP 3: Market, Market, Market
Start thinking about your marketing early and plan a course of action. Make full use of the internet, including social media, like Facebook and.Twitter. This is free and is often neglected by owners, although it can be a useful way of raising awareness of your holiday home and driving traffic to your website or web page. Use photography and even video in your web promotion. The single most important thing to do is put yourselves in the shoes of your potential target customer. What are their concerns and motivations? Think these through and then make sure your marketing speaks to your target customer about the things that matter to them.
TIP 4: Astound the customer!
Your visitor will arrive with high expectations. Set out to exceed them.
All aspects of property management from smooth key holder services to the quality of the cleaning services and the welcome pack needs to be outstanding. Don’t just aim for everything to be OK, you have to aim for it to be exemplary. You do not need to deliver all of this yourself, which can be impossible in any case if you live far away from the holiday home. However, do not risk leaving important items that contribute to the holiday experience to neighbours. To be sure of professional standards, employ a holiday homes services specialist. Consider seeking one that also provides holiday concierge services, so that you can provide an even more astounding service to visitors.
TIP 5: Having won a customer, retain them
The most common mistake owners make is focussing on winning new bookings and forgetting to pay enough attention to encouraging existing customers to make a repeat visit. Many people like visiting the same place again and again, so make it easy for customers to decide to do that. For example, offer a discount if customers book again before leaving the holiday home or put in place a system to keep up regular communications with them, such as through email newsletters or even Christmas cards..If you make an effort to keep your property top of mind, you will reap the rewards.
Scott Fairhurst is Joint Managing Director of Perfect Example, http://www.perfectexample.co.uk/ a holiday homes services specialist company. For further information about lifestyle management services, see http://www.holidayconcierge.co.uk/