Property Seller Tips – Internet, Social Media and Real Estate Marketing

There is no doubt that the Internet is ‘where it’s at’ when it comes to marketing and exposing property product to the widest possible market.

Almost all people contemplating buying and selling property will have access to, and be a regular user of, the Internet. Any real estate agent who hasn’t realised the significance (and embraced the importance) of the Internet…will already be out of business, on the way out, or dead!!

Most people looking for something on the Internet use a search engine such as Google, MSN or Yahoo…as a kind of ‘first filter’ (Google is by far the most important in my view with circa +70% of global search traffic according to Hitwise). Sometimes property buyers will find what they are after the first search results page…or if not may be just one further click away from what they are seeking. Alternatively, they may already know the URL (web address) of a specialist site that provides the type of (or specific) information they are looking for.

For property searches, most developed economies and markets will have a number of preferred local property listing sites…all competing for search business. These sites are generally highly optimised to maintain web visibility and generate large volumes of potential buyer ‘traffic’ (both ‘unique browsers’ or ‘page views’). So if someone does a Google search for property in say Double Bay in Sydney, Manhattan in New York, or even Sheepdip in England…most of the relevant property sites (and some specific properties) should feature on the first page (or very close to it).

This search traffic can be substantially enhanced using targeted property-specific Internet ads. For sellers listing a home on a property website, it is critical to ensure that (like any ad) the content clearly sells the benefits of the property and portrays the property to best effect. Here…the most valuable material is visual (i.e. photography, video, map and floor plan) – not the agent’s photo! For property sellers, it is highly important that any Internet ad directs enquiry to the seller’s property – not the real estate agency’s website.

The Internet is a fabulous way for property buyers to research and screen suitable properties (in their own time…at their own pace…and in the privacy of their own home or office) prior to arranging any meeting with an agent or property inspection!

The most recent (and exciting) additions to the Internet direct marketing ‘tool-box’ are the Internet blog (an abridgment of the words ‘web’ and ‘log’), the podcast (an abridgment of the words i-Pod and broadcast) and a host of social-networking websites.

A blog is basically an interactive website where readers can give public or private feedback. A podcast is simply a digital file distributed over the Internet, often via RSS (really simple syndication) feed, subscription or automatic download.

Social networking Internet sites such as myspace, facebook, friendster, twitter, youtube, bebo, ringo and many other similar forums around the world will become increasingly important for property content-sharing…not just for the socially-addicted Gen X and Gen Y consumers but also for the socially and culturally demanding NEO consumers.

It is however ‘early days’ in terms of the efficacy of this form of networking for ‘selling’ property. Any good agent will still need access to quality customer data and contact information (either directly or via syndication) to make these forums and related marketing messages effective.

Notwithstanding this, these (more subtle and sophisticated) forms of media are absolutely where the future lies for direct property marketing. For property sellers, the key is discerning what is relevant to selling property and what is simply serving to promote the real estate agent. Sellers should be prepared to pay for the former…but definitely not the latter.

© Copyright Nigel Mayson. All rights reserved.

Buy Nigel’s book Truth Lies & Real Estate at
Follow Nigel’s blog at

Finding Denver Property Management Online

There are Denver property management companies that have an abundance of apartment complexes for people who need to find a new place to live. If you are in need of an apartment, searching on the Internet can definitely have its advantages. For one thing, it can be very easy and convenient depending
on how specific you are about the type of apartment you need with different search engines. For instance, if you are looking for a 2 bedroom with washer/dryer and a fireplace, this is what you would type in the search field. This will help you find places that are what you are looking for instead of having all of these websites pop up and being overwhelmed with too many search results.

You will be amazed at the websites that offer affordable apartments in Denver, Colorado. You will love the pictures that are shown to give you an idea of the type of environment you will be living in. Some apartments will make you feel like you are living in luxury without having to spend a fortune on rent. A renter should figure out what amenities are important to his or her lifestyle. This may include having a washer/dryer in the apartment, a swimming pool, fitness room, a club house for entertaining, covered parking, storage space, a fireplace and so much more. You will find places that have a few amenities that will be plenty for you and those with a full range of amenities, if that is what you are interested in.

Also, there may be some other things to consider. If you have pets, ask if pets are allowed and if there is an extra security deposit for animals. Most places these days are pet friendly. You may want to check on short and long term leases. If you plan on purchasing a house soon, sometimes its better to have a six month lease as opposed to a twelve month lease. Some apartment complexes will have special promotions going on when you sign a lease. Make sure you ask about those. There can be some great promotions such as reduced rent, one month free or a lower security deposit.

It is always a good idea to go look at the property that you may be interested in. Even though you can see pictures on the Internet, its best to look at the condition of the buildings, the parking lots and the types of vehicles in the parking lot. The leasing agents will answer any questions that you may have. This will definitely help in making your decision, since it is a place that you would be calling home sweet home for at least a year.

The nice things about a huge complex are the different amenities and activities right there at that location. When things need fixing in the apartment, they have professional, dedicated maintenance employees that are available to get things done in a timely manner. These things are definite benefits when you lease with a Denver property management company.

For more information on Denver property management, please visit our website.

Some Tips For Buying Investment Property

Whether you are an experienced investor or a novice, your motivation for buying investment property is the same. You want to increase your net worth and make some money from rental income.

If you are an experienced investor you probably already know what you need to know to invest wisely. As a novice investor, you should make sure to do your due diligence and learn everything you need to know before trying to buy investment property so your deal goes off without a hitch.

The best piece of advice you can get is to start small. Do not go for that multiple unit apartment building right out of the gate because not only will you be biting off more than you can chew but the experienced seller will see that you do not know what you are doing and take advantage of you.

Start small and learn all the tricks of the trade so you will lessen your risk of being taken advantage of by some unsavory characters of the investment business. There are several different types of property to invest in and for the novice investor the choice should be a single family home to fix up and rent out or maybe buy a duplex where you only have two tenants to deal with. Handling your first few investment properties well and getting good deals will give you the confidence to eventually go after the bigger fish down the road.

Before entering into any kind of a contract you should research each property and get each one inspected for unseen factors that may affect your pocketbook. You will have to do some freshening up of each property you invest in, but the problems for your pocketbook will come if you start sprucing things up and the find that you need to replace the entire kitchen floor because of dry rot or there is a termite infestation in the house. An inspection of the property before you buy it will determine what those unseen problems are.

You should make up a budget for the work that needs to be done on the inside of the property after you buy it. You want to spend the smallest amount of money you need to to make the property appealing to prospective tenants and you need to get the work done in a timely manner to get a tenant into the property as quickly as possible. If the property sits vacant it will only cost you money instead of making you money and that just defeats the purpose of investing.

Once you master a smaller unit or two you can consider moving up to an intermediate type of property and maybe invest in and rent out commercial property of some type. Before buying any commercial property, research the area and make sure the location is sound. Is there a lot of vehicle traffic going by everyday or maybe a lot of foot traffic. You need to make sure that the commercial building you want to buy will get the customers needed to ensure your bottom line. That bottom line is continued monthly rental income from buying investment property.

For more on rental property and london letting in particular – visit : flats to rent in london

Tips On How To Buy Your Own Property

In buying in an auction property house, there are things that should be considered. This means that it is not as easy as you think. However, there are ways especially if you have your eyes on that property.

In a residential auction property, the seller may have some reasons on why the property is being auctioned. It can be because of bankruptcy, the seller will migrate or it has been repossessed by a bank.

If you are really interested in acquiring a home in an auction, follow these tips and get the property you always want. Read on my friend.

Tip 1 Prepare

Before going to an auction, you should prepare your budget. In this way, you are not bidding for a property that is not on your budget list. Remember that the highest bidder will get the advantage so be prepared especially on your budget.

It is also a good thing for you to have a pre requisite in researching about an auction property house. You can take note on the bidders, what type of property, the price of the house including all the details of the property to be auctioned.

Tip 2 Check

You should also check the property being sold with your own eyes. Although you can see in a residential auction property that there are some details about the foreclosed home, it is best to check if the details mentioned are true.

You can also check the surrounding area of the property. In this way, you will determine if it is easily accessible, near a school, a hospital and other amenities that you would want especially if you have a family or just starting to have one.

The property you want to buy should also have insurance. This is to ensure that there are no problems in case you have successfully bid for the house.

Another to check with the auction property house is to determine if the documents of the foreclosed property is complete. In this way, you know that everything has been prepared prior to the auction and bidding.

Tip 3 Bid

After everything has been thoroughly investigated, you would want to prepare and arrive early at the residential auction property bidding. You should also bring the necessary documents because you will be a part of the auction and registration is a must. You will be given an auction paddle to bid.

Tip 4 Be vigilant

At the time of bidding, make sure that you are vigilant on how to bid. This is to be sure that you are able to buy the property. Simply raise your hands with the auction paddle if the price is right. However, if the price exceeds with your expected budget, avoid unnecessary movements especially in moving your hands since the auctioneer might think that you are bidding.

These are just 4 tips that you have to know in an auction property house. You can know more tips by checking other auction sites that provide properties that are fit for you.

Discover many useful articles and valuable information about residential auction property at my blog today,

Smart Tips To Protect Your Property For Less

Economy crisis could be ending, but the numbers of thefts from our homes, cottages, garages are not reduced. In Toronto and Vancouver crime statistics are breaking records. Solving this problem efficiently can be achieved with installation of alarm and video surveillance.

What security cameras in Vancouver are rightfor house or cottage?
Popular brands for security camera products like Pelco or Boschcould be veryexpensive.Sometimes cost of video surveillance system could reach thousands of dollars. On the other hand, there are a lot of affordable security products withoutbrand name. In fact, products with no brand have same components and picture quality as branded. In addition most of no name manufacturers offer warranty up to three years. So, why spend extra on a label that majority of people dont really know.

Alarm systems like DSC are made in Vaughan, Ontario. This is the most trusted name for alarmmanufacturer in Canada. Complete home alarm system including controller along with two motion detectors, door/window contacts and siren will cost around $ 200 – $ 250. DSC systemscan be purchased at anyTri-Ed distributor location in North America. There are also non-brand alarm systems imported from Asia.Non-brand alarms cost less, but unreliable and tend to make false alarms.

Toronto and Vancouver alarm security companies lease system with zero down. For approximately $ 25 – $ 35 per month you can have home alarm installed and monitored.If we take averageof$ 30 per month for alarm monitoring based on three year term contract,after three years total paid for service would be $ 1080. At this point you can cancel service and return the hardware,or continue monitoring at the same monthly fee.

Another option is to pay for alarm system and installation upfront. We are talking about $ 300 – $ 400 including wires and programming.Controller can be programmed in two ways. In case of alarm, system can dial your cell phone or send TEXT message with problem description. It can also send signal to monitoring center that monitors alarms 24/7. Monitoring center is what security companies use to monitor their accounts. Alarm providers pay tomonitoring center about $ 4 – $ 7 per account per month. For direct clientsthere is company called The Monitoring Center andcost only $ 9.99 per month.

Some homeowners choose to installsecurity cameras and alarms by themself. Without proper knowledge and education they canface problems like false alarms and areas that left unprotected.
Remember, cost of damage caused by the visit of uninvited guests, usually several times higher than the cost of quality security system.

Viewtech Security Ltd provides sales and installation for security products for home and business. Please visit our website for more information WWW.VIEWTECH.CA Or contact by phone toll-free1-877-280-6069 Contact US

San Diego Property Management Companies

Using a reputable San Diego Property management company for managing your rental units, condominiums, homes, or any other properties that you own will give you peace of mind that affairs are being taken care of and the valuable collection of rent is being deposited at regular intervals into the property bank account. Seeking a career in the field of property management offers a lot of opportunities for individuals and is included in one of the profitable careers in real estate.

Property management creators are usually found to be made up of three different categories: leasing, administration, and management. Most of the property management duties are performed with onsite staff for the fact that they will need to show apartments to individuals while they process paperwork and payments. They also have to pass along information to people who call in for this it. To be successful in this profession an individual should be proficient and comfortable with the selling process along with dealing with individuals on a daily basis.

Another aspect of property management is having excellent phone skills and having the ability to politely answer a customers questions. Speaking to potential customers on the telephone fills up a large portion of a lease consultants work day. That being said, it is extremely important that the consultant has these skills and ironically enough, many property management positions struggle with taking these things into consideration.

In many respects, the position of a leasing agent for a San Diego property management company is a sales position. It is actually critical that agents possess solid sales experience and are able to interact with a wide variety of people. This is obviously due to the amount of different phone calls that would come in from renters throughout the complex having questions or even repairs that need to be done immediately or are scheduled. Not only that, but many new inquiries from potential renters come in daily.

Taking some time before you embark on a quest to find a new home needs to really include some research on the management of each potential place. With the Internet on our side there are many questions that you have that can be answered by just logging on. If you have any concerns about any company you come across, you may want to try contacting the Better Business Bureau to find out if there are any outstanding complaints about the company or not, which could become of great value to you.

To learn more about San Diego Property Management, please visit our website.

Top 5 Christmas Property Maintenance Tips

When it comes to good property maintenance, getting ready for Christmas requires a slightly different approach to the work you might be doing during the rest of the year. For example, your central heating will be a priority and if you have a fireplace then you will need to ensure this is properly kept. Plus, with all the gadgets and equipment you might be using during the festive season, it’s more important than ever to make sure your electrics are in safe working order.

Here are the top five property maintenance tips for making your Christmas home as safe and secure as possible for a genuinely stress-free Christmas.

1. Chop wood in preparation

Many people like to have a fire going during the Christmas period in addition to their central heating. If this is the case in your home, be sure to prepare enough coal or properly sized logs of wood in advance so you don’t have to trudge around in the snow or other inappropriate weather condition in a last-minute struggle.

2. Get your chimney swept

Another property maintenance priority for those with working fireplaces will be to clean the chimney. If you regularly use your fire then it is a good idea to get your chimney swept by a professional chimney sweep once a year. Fortunately this job does not usually incur a huge cost and you should be able to get the job done for less than 50 pounds. It will be easier to find someone to sweep your chimney at short notice if you prepare for this in advance rather than waiting for the inevitable glut of people calling for chimney sweeps just as the weather turns cold.

3. Get your boiler serviced

Central heating is the last thing you will want to worry about over Christmas. As with getting your chimney swept, getting your boiler serviced will be easier before it starts to get really cold. You may even find prices are lower if you prepare well in advance of when you need to use your central heating. You may also want to consider upgrading your boiler – some of the new lines of boilers might save you as much as 30 per cent on your gas bills and they are generally less likely to break down than an older model.

4. Get your electrics checked

Over Christmas you are likely to be using an increased amount of appliances such as Christmas lights, increased use of cooking appliances etc, so it’s important to make sure that this won’t overload an already damaged system. Get your electrics checked by a certified electrician – this will ensure your electrics are in safe working order and you will find out if there are any electrics-related property maintenance issues you need to address.

5. Improve your insulation

Central heating is expensive and you can also help the environment simply by making sure your home is properly insulated. One simple check is to find out if your pipes are well insulated – this is also an important property maintenance measure as it will prevent them bursting during a cold spell at Christmas.

Aspect Maintenance offers a fully-skilled workforce who can handle all property maintenance issues, from the central heating to the drains to the roof, and anything in between.

Property Tips For Those Relocating To Austin

Are you relocating to Austin? Are you worried about where you will stay because the property prices in this city are somewhat high? Do not worry, all you have to do is go to the right real estate agent and you will be able to find a house or apartment at the right price.

There are primarily two disadvantages of trying to look for property without a good real estate agent. The first disadvantage is that you will require a very long time to find people who are willing to sell or let out property if you do not take the help of an agent or broker. However, even if you have some distant relative or a friend of friend who is willing to sell a house, you will not be able to determine the right price of the property without the help of an experienced agent.

Actually rising property prices is a good sign and it is a good idea to purchase property in a place like Austin where there aren’t too many good houses that are yet to be sold. Many of the software giants are setting up shop in this city and therefore a large number of people are coming to stay in this city. Not only do these people need to stay somewhere, they also have the money to part with handsome sums to purchase or hire upscale properties.

There are several factors that determine the price of a property. If you are relocating to Austin, you may consider investing in a property in the city because the value of the house is likely to increase over a period of time. Only experienced real estate agents are capable of understanding why the prices of properties in certain parts of the city are likely to increase and why the prices of properties in other parts of the city are not likely to increase in the future. As a newcomer to the city, you will naturally want to purchase a property which is going to yield returns in the long run.

Finding a good broker is indeed a difficult task if you are relocating to Austin. Go to Austin Discount Realty for advice from an experienced and honest broker.

Tips in Renting your Property

Rental option is one of the most common and timely choices that individuals have particularly for their housing needs. Renting a house is much cheaper and affordable in comparison to home buying which will definitely require you a hefty amount to deal with. Furthermore, you need to secure a home equity loan which is definitely a time-consuming and tedious task to begin with. Thus, if you want to spare yourself the hassle of buying a house, then rental option is the best alternative. For home owners who have the available resources, renting out their house is a reliable income generating option. As this is a valuable investment, make sure that you know the proper ways on how to lease your property in an effective and quick way.

Advertisement is one of the most important components needed in leasing out your house and finding the tenants to occupy the place. There are houses which have multiple signs on their entrance. These are somehow confusing signage which may cause more harm than good. For instance, signs are made to give a function for direction especially in giving information to renters regarding your property. Hence, make sure that you provide only one yet informative signage to help your tenants. You may also include your contact information where they can communicate with you and ask queries about the place. You can also make use of other media such as flyers, classified ads and the like. If you are going to promote your house in the newspaper or internet, be sure that you provide a good and quality picture to give renters an initial preview regarding the property.

After making sure that people know about the house you are planning to lease, take care of salient issues associated to the quality and overall condition of the house. Start with the curb appeal and outdoors where you need to give a lasting and positive impression on your would-be tenants. You need to clean and de-clutter your surroundings as a starter and to create a professional look. Trim hedges and overgrown weeds, water your greenery and other foliage which adds attraction to your exterior. If you have sidewalks and driveways, make sure that you have carefully addressed repairs and fixtures on them since these are two of the first things people see upon seeing your house.

The inside of the house is another important area to prepare should you want to rent out your property as quickly as possible. When tenants check the property to decide whether they want to rent it or not, make sure that you have thoroughly prepared and readied the surrounding. Have a general cleaning to ensure that they do not stumble upon heaps of litters and other disorganized furniture. Dust everything and stage the house in order to create a lasting appeal and impression. De-personalize the rooms by getting rid of your family and personal items to make the place more welcoming to new and potential renters.

Renting out your house is indeed very timely and challenging at the same time hence give it your best shot to maximize what you have to a productive and profitable investment.


LaTosha French 800-446-6976

Property Melkbosstrand: Selling Tips #8



In this series of short videos, I have put together ten tips to help you get your Property in Melkbosstrand, Big Bay Properties and Atlantic Beach Real Estate sold fast and for top Dollar.

Because your home is probably your largest asset, selling it is going to be the most important decision you make in your entire life.

So through these ten tips that I have gathered through current industry insider reports, I am going to show your how to reduce your stress, stay in control of your situation and, most importantly, make the most profit possible.

Tip #8: Turning A Low Offer Around

Firstly, make sure all your offers are reduced to writing and are on a comprehensive Offer To Purchase document.

You can counter a low offer or even an offer that is way below your asking price but remember, at this point, you are giving the buyer an offer.

It is a counter-offer and he can, and may, walk away from it.

At this point, it might be wise to throw in those curtains, those flower pots or that water feature that the buyer loved so much.

Now you will be dealing and negotiating with serious buyers.

Tip #9: Why An Exclusive Mandate?

Well, firstly to avoid double commissions.

Let us say that Agent A brings Mr Jones through your property in Melkbosstrand, Big Bay or Atlantic Beach and then a while later, Agent B brings Mrs Jones through your property. They both have a claim for commission.

Your Big Bay, Melkbosstrand or Atlantic Beach Real Estate also becomes top priority. A good agent can only handle so many properties and obviously, sole mandates get top priority.

You need time to secure the highest price possible. You will not be pressurised into signing that Offer To Purchase simply because the agent feels he might get pipped at the post by his competition.

In fact, a sole agent will create competition amongst buyers to try and achieve that higher price for your property.

Control: one price is cited, viewing times are set, advertising is consistent, one reason for selling is given. The list goes on and on.

The reality is; you lose total control when you are dealing with more than one agent.

Your property will not be used as a springboard. It is common practice for agents to use higher priced open mandates to show to their buyers first, before showing their properly priced sole mandated Atlantic Beach, Melkbosstrand or Big Bay properties, to make them look more attractive.

Remember, buyers buy by comparison.

No mandate, no motivation. Why would an agent spend all of his time, effort and money for no reward at the end of the day?

For me, networking is the best reason for giving a sole mandate. Because that sole agent will network your property to other agencies and agents, and invite them to bring their qualified buyers to view your property. That sole agent will then split the commission respectively with those other agents.

For further information on Property in Melkbosstrand, contact Team Broekhuizen on 083 410 7898.

Clive and Anna Broekhuizen both live and work on Atlantic Beach Golf Estate – ‘we live in paradise’. They have been bestowed numerous awards in their RE/MAX career. For more Big Bay Properties, Property in Melkbosstrand and Atlantic Beach Real Estate, go to or contact Team Broekhuizen on 083 410 7898.